Privacy policy

for the online shop www.cheerspresso.com Presso Products GmbH & Co. KG

Last updated: October 2026

This is a translation of our German privacy policy. In case of any discrepancy, the German version prevails.

1. Controller

The controller responsible for the processing of personal data on this website is:

Presso Products GmbH & Co. KG
Eduard-Schopf-Allee 1
28217 Bremen
Germany

Email: info@cheerspresso.com

2. General information on data processing

We process personal data:

  • to provide our online shop
  • to handle orders
  • to communicate with customers
  • for analysis, marketing and optimisation purposes

Legal bases:

  • Art. 6(1)(b) GDPR (contract/order)
  • Art. 6(1)(f) GDPR (legitimate interests)
  • Art. 6(1)(a) GDPR (consent, e.g. for marketing cookies)

3. Hosting & shop system (Shopify)

Our shop is operated via Shopify:

Shopify International Ltd.
Victoria Buildings, 2nd Floor
1-2 Haddington Road
Dublin 4, D04 XN32, Ireland

Data may be transferred to the USA, Canada and other third countries. The transfer takes place on the basis of:

  • EU Standard Contractual Clauses (SCC)
  • adequacy decisions

Shopify processes, among other things:

  • IP address
  • Device information
  • Browser data
  • Checkout information
  • Order data
  • Location data

Further information: https://www.shopify.com/legal/privacy

4. Server log files

When our website is accessed, log files are created automatically:

  • IP address
  • Date and time
  • Browser type
  • Operating system
  • Referrer URL
  • Pages visited

Legal basis: Art. 6(1)(f) GDPR.
These data serve system security and are not merged with other data sources.

5. Cookies & consent (consent management)

We use cookies to:

  • enable basic functions (shopping cart, login)
  • carry out analyses
  • operate marketing tools

Cookies that are not technically necessary are set only after consent has been given (Art. 6(1)(a) GDPR).

Via our cookie banner, you can:

  • consent
  • decline
  • change your decision at any time

6. Order handling & customer account

To handle your order, we process:

  • Name
  • Address
  • Email
  • Phone number
  • Payment data
  • Products ordered
  • Delivery and billing address

Data from customer accounts are stored until you delete your account.

Legal basis: Art. 6(1)(b) GDPR.

7. Payment service providers

Depending on your selection at checkout, the following providers process your payment data:

  • PayPal
  • Klarna
  • Apple Pay
  • Google Pay
  • where applicable, Shopify Payments

Data are transferred to the respective provider.
Legal basis: Art. 6(1)(b) GDPR.

The privacy policies of the payment providers also apply.

8. Google Analytics 4

We use Google Analytics 4, a web analytics service provided by:

Google Ireland Limited
Gordon House
Barrow Street
Dublin 4, Ireland

Analytics uses cookies and similar technologies.

Data processed:

  • IP address (truncated)
  • User behaviour
  • Page views
  • Purchases & e-commerce tracking
  • Click behaviour
  • Technical information

Legal basis: consent (Art. 6(1)(a) GDPR).

IP anonymisation is enabled.
We also use:

  • Server-side tagging (optional)
  • Google Signals (if enabled via consent)

Further information: https://policies.google.com/privacy

9. Google Tag Manager

We use Google Tag Manager to manage tracking and marketing scripts.

The Tag Manager itself sets no cookies and processes no personal data.

Legal basis: Art. 6(1)(f) GDPR.

10. Meta

We use the Meta Pixel of Meta Platforms Ireland Ltd. for:

  • Conversion tracking
  • Remarketing
  • Targeted advertising

Data processed:

  • User actions in the shop
  • IP address
  • Browser information
  • Facebook ID (for logged-in users)
  • Purchase data (anonymised)

Data may be transferred to the USA.
Legal basis: consent (Art. 6(1)(a) GDPR).

Meta privacy policy: https://www.facebook.com/privacy/policy/

11. HubSpot

We use HubSpot for:

  • CRM & contact management
  • Newsletters
  • Email marketing
  • Lead scoring
  • Forms
  • Pop-ups
  • Website tracking (only with consent)

Data processed may include:

  • Name
  • Email
  • Phone number
  • Page views
  • Interactions
  • Form content
  • Newsletter data

Legal bases:

  • Art. 6(1)(a) GDPR (consent)
  • Art. 6(1)(b) GDPR (contract/enquiry)
  • Art. 6(1)(f) GDPR (interest in marketing and support)

HubSpot data protection: https://legal.hubspot.com/privacy-policy

12. Procuros (B2B order automation & integrations)

We use Procuros for the automated processing and synchronisation of B2B orders, supplier and retailer data, and for the integration of various ERP, shop or merchandise management systems. In this context, the following data may be processed:

  • Order data (product, quantity, price, timestamp)
  • Company data & contact persons
  • Delivery and billing addresses
  • VAT ID / company identifiers
  • Status and process data (e.g. delivery status, error messages, system interface events)

Purpose of processing:

  • Automation of B2B ordering processes
  • Transmission of order data to ERP/merchandise management systems
  • Optimisation of delivery and trading processes
  • Avoidance of errors from manual data transfer

Legal bases:

  • Art. 6(1)(b) GDPR (performance of contract in B2B transactions)
  • Art. 6(1)(f) GDPR (legitimate interest in efficient, error-free B2B order handling)

Procuros acts on our behalf pursuant to Art. 28 GDPR.
Further information: https://procuros.io/privacy-policy

13. Newsletter

If you subscribe to our newsletter, we process:

  • Email
  • Optional: name
  • Open and click behaviour (tracking subject to consent)

Legal basis: Art. 6(1)(a) GDPR.

You can unsubscribe at any time via the unsubscribe link in the newsletter.

14. Contact form & communication

If you use our contact form, the information you provide is transmitted via our shop system, Shopify, and delivered by email to our mailbox (Microsoft 365, Microsoft Ireland Operations Ltd.). Please do not send us any health data via the form.

When you contact us via form, email or chat, we process:

  • Name
  • Email
  • Phone number, if applicable
  • Content of the message

Legal basis:

  • Art. 6(1)(b) GDPR (enquiries in connection with orders)
  • Art. 6(1)(f) GDPR (general communication)

15. B2B data processing

For business customers, we additionally process:

  • Company name
  • Billing and delivery address
  • Contact person
  • VAT ID / tax number
  • Order and delivery history

Legal basis: Art. 6(1)(b) and (f) GDPR.

16. Disclosure of data

We only disclose data if:

  • this is necessary for the performance of the contract (shipping, payment)
  • you have given your consent
  • there is a legal obligation
  • processors are involved (Art. 28 GDPR)

Processors may include:

  • Shopify
  • Shipping service providers
  • Payment service providers
  • Marketing and analytics tools
  • IT and hosting service providers

17. Storage period & deletion

Personal data are deleted as soon as the purpose of their processing no longer applies.

Statutory retention periods:

  • Commercial & tax law: up to 10 years
  • Customer accounts: until deleted by the user
  • Newsletter: until withdrawal of consent
  • Cookies: according to the cookie lifetime

18. Your rights

You have the following rights at any time:

  • Access (Art. 15 GDPR)
  • Rectification (Art. 16 GDPR)
  • Erasure (Art. 17 GDPR)
  • Restriction (Art. 18 GDPR)
  • Data portability (Art. 20 GDPR)
  • Objection (Art. 21 GDPR)
  • Withdrawal of consent (Art. 7(3) GDPR)

Please address complaints to the competent authority:

Die Landesbeauftragte für Datenschutz und Informationsfreiheit (LfDI) Bremen (State Commissioner for Data Protection and Freedom of Information of Bremen)
Arndtstraße 1
27570 Bremerhaven

19. Data security

We use SSL/TLS encryption and modern technical and organisational measures to protect personal data.

20. Changes to this privacy policy

We reserve the right to update this policy. The version published on this page always applies.